But that is predicted to change in the long run.
Ford and General Motors have always been at war, but with the advent of the electric age dawning on us, each has new challenges to overcome. The last third of the big three is also working towards electrification, but at this point, it's a two-horse race. For GM, technological superiority is expected thanks to its Ultium electric architecture, while Ford is working on electrifying everyday vehicles like the Explorer. These are great ambitions that are sure to guarantee the survival of both brands in an engineless future, but who's winning today?
According to a Morgan Stanley analysis released to the media, Ford currently has the upper hand on EV sales, but that is unlikely to stay the case.
The analysts at Morgan Stanley have evaluated new EV sales in the US and said in a Monday note to its clients that Ford is on track to secure more sales of EVs than its nearest competitor. However, this is not necessarily a result of the Blue Oval offering a better product. Instead, Chevrolet's ongoing Bolt EV and Bolt EUV issues are what have stunted its sales growth this year, as GM has been forced to stop production of the runabout throughout the rest of 2021.
So what are the figures? Well, the Mustang Mach-E, currently Dearborn's only locally sold EV, has been sold to 21,703 buyers in the first 10 months of the year. During the same period, GM sold 24,810 Bolts. If Ford continues to sell Mach-Es at the current rate and no more Bolt sales are recorded, Morgan Stanley estimates that the electric Mustang will outsell the bolt by around 3,000 units.
However, GM's trump card has not yet been played. The GMC Hummer EV is expected to begin selling in pickup form before 2021 comes to a close, and when you consider that GM has been selling the Bolt since 2016 (along with the plug-in hybrid Volt throughout the 2010s), it's not difficult to see why some buyers will have more faith in the established American EV producer. Naturally, Bolt fires will have had a negative impact on the brand's public perception in the EV space, and of course, Tesla continues to lead the way. That could change though.
Morgan Stanley predicts that Ford will dominate GM in 2022 but that in 2025, Ford will only manage 473,000 EVs while GM could shift as many as 600,000. The bottom line is that the battle for second place is wide open, and Tesla had better start looking over its shoulder.