Ford Explorer Pre-Orders Exceed Expectations

Industry News

Even before arriving in dealership lots and showrooms, Ford's all-new 2011 Explorer is already showing clear signs of a success story in the making. Ford has announced that they've received 15,000 pre-orders for the crossover, with 3,000 retail orders, 7,500 orders from dealerships, and another 4,500 from companies. This sum actually exceeds pre-sales orders for both the Taurus and Fiesta.

Want more? Ford won't even begin to officially market the new Explorer until January. They are also set to make a good chunk of change due to half of the pre-orders being for the top-range Limited trim, which is set at about $40,000. In addition, two-thirds of customers are choosing 4WD, half are adding a Navigation system, and 87 percent of the orders include Ford's MyFord Touch infotainment system. The strong early sales numbers are indicators of the Explorer's still relevant name recognition as well as a recent resurgence in interest for large SUV/crossover vehicles.

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There's been a 25 percent growth for the segment in the third quarter. Bottom line: the launch of the newly reinvented Explorer couldn't have come at a better time for the automaker.

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