Sales of the electric pickup truck are through the roof.
While other automakers are struggling with production issues and slowed sales, Ford is celebrating incredible sales success for August. The F-150 Lightning is proving massively popular with consumers with sales for the month totaling 2,373 units.
According to the Blue Oval, the electric truck has outsold the Tesla Model 3, Model Y, and the Ram pickup. "The all-new electric F-150 Lightning had its best month since launch, while sales of our gas engine lineup grew 25%, electric vehicles 307% and hybrids achieved a new August sales record with 7,302 vehicles sold," said Ford Blue's Andrew Frick.
Aside from this achievement, strong sales have pushed Ford to the top of the charts - the automaker is America's best-selling brand for two months in a row. All in all, the brand shifted 158,088 vehicles in August.
Of course, trucks account for a vast majority of those figures. Last month, 83,347 pickups left Blue Oval dealerships. Compared to the same period last year, total sales rose by 13.2%. SUVs enjoyed an even greater increase, with sales strengthening by 47.7% year-on-year.
The F-150 is set to retain its crown as America's most-loved vehicle after a staggering 420,969 examples found new homes in 2022. On the lower rung of the Ford ladder, the compact and affordable Maverick hybrid continues to woo customers. Together with the F-150 hybrid, electrified pickup sales totaled 47,091 trucks through August - up 87.6% from the same period last year.
With a total hybrid vehicle segment share of 13%, Ford is only pipped to the podium by Toyota.
Sales of electric vehicles are also on the up and up. The Mustang Mach-E remains a firm favorite, with 3,120 sales recorded in August, an increase of 115% compared to the same period last year. These figures are expected to remain strong, with Ford recording over 7,800 orders for the electric SUV. Dearborn's third electric offering, the E-Transit, is also proving popular.
As per the manufacturer, 3,938 examples of the battery-powered van were delivered to customers in 2022. With very few rivals to steal sales, the electric Transit dominates the market with an incredible 90% segment share. But what about Ford's more exciting products? Even though it's set to be replaced in the coming months, the iconic Mustang performed strongly, with 3,533 customers signing on the dotted line.
Interestingly, Ford also sold seven examples of the GT supercar.
Both, however, pale in comparison to the figures posted by the Bronco (Sport excluded). In August alone, 10,032 examples were sold which makes it the second most popular SUV in the lineup. Only the Explorer sold in bigger numbers, with 19,076 units delivered to customers. Compared to last year, sales have grown by 124.7%.
On the Lincoln front, the prestigious wing of the Blue Oval recorded decent sales. Interestingly, Navigator and Nautilus sales declined by 3% and 34%, respectively. Other slow sellers include the Ford EcoSport (2,929) and the Transit Connect (2,667). In August, gas-engined vehicle sales increased by 24.7% while electric vehicle sales surged by a staggering 307%.
As Ford looks to dominate the EV sphere, the company recently let 3,000 workers loose as it continues to restructure and invest heavily in future offerings.