Ford Sells More EVs Than Any Other Brand In America (Except One)

Dec. 05, 2022 11:06 AM ET by Jarryd Neves Electric Vehicles / 1 Comment

Electric vehicle sales continue to grow.

Ford's electric vehicle range has contributed to strong sales for the Blue Oval, with the entire EV range contributing to impressive figures in November.

The F-150 Lightning continues to prove popular with customers; Ford sold 2,062 examples of the electric pickup truck last month. Since its official launch in late May, 13,258 units have been purchased by customers across the country.

Elsewhere, Mustang Mach-E sales increased by 14.6% compared to last year, with sales totaling 3,539 for November. This comes as the automaker celebrates a production milestone for the electric crossover. Ford's electric commercial van, the E-Transit, remains a segment leader in the commercial EV industry with an impressive 80% market share. 5,811 examples have been sold in the year-to-date, which includes the 654 models sold last month.

Overall, these strong EV sales position Ford as the second best-selling EV brand in America, behind only Tesla.

Ford

It's not just electric vehicles that are contributing to Ford's success. Traditional ICE-powered trucks and SUVs remain popular among consumers, as evidenced by the company's November figures. Bronco and Bronco Sport sales total 199,026 vehicles through November, representing an increase of 55.8% over last year.

Last month alone, Ford shifted 9,330 examples of the Bronco, which is up by 12.6% compared to November 2022. This surge in sales is likely down to the easing chip crisis. With Ford now able to complete vehicles with ease, they're able to get to waiting customers sooner - although some individuals are waiting longer than they should.

The larger Expedition SUV also saw sales increase by 28.9% for 5,898 vehicles sold in November. Sales of the Explorer, EcoSport, Escape, Edge, and Bronco Sport all saw a decline.

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Ford

Since the order bank opened on October 27, Ford has amassed an incredible 152,000 orders for the MY2023 Super Duty series. On the opposite end of the truck lineup, the compact Maverick remains a popular choice, with 7,457 examples sold last month. More than 80% of Maverick's conquest sales come from outside the segment; in March, we reported that the pickup was poaching sales from the Honda Civic.

Ford's F-Series remains the brand's cash cow, with sales totaling 55,169 in November alone. So far, the automaker has shifted 578,881 units in 2022, which means it is on track to take the best-seller crown for the 46th consecutive year in a row, despite seeing a 12.8% drop compared to this time last year.

The marque's sole passenger car offering, the Mustang - set to be replaced next year - came in at 3,259 units sold. Interestingly, Ford has also listed six examples of the GT supercar.

Ford

Ford

Ford's premium arm, Lincoln, has also seen improvements. Thanks to improved industry flow, Corsair sales (2,264) shot up by 59.1% compared to last year, while the range-topping Navigator (1,161) saw sales increase by 20.2%. The rest of the range seems to have dived, with a mere 1,027 examples of the Nautilus sold in November.

In total, Ford managed to shift 146,364 vehicles last month. During the same period last year, Ford shifted 158,793 cars, trucks, and SUVs.

"Strong order demand continues with overall retail orders for '23MY vehicles up 104% compared to a year ago, driven by Super Duty and Maverick," said Ford Blue's Andrew Frick. "Super Duty took in a record 152,000 total orders since order banks opened October 27th. As the year closes out, F-Series expanded its lead to more than 117,000 trucks over its second-place competitor."