This is happening despite the short ordering window for the '22 and '23 model years.
Ford has sent its US dealerships a new memo with instructions on how they can help customers receive their Maverick compact pickup trucks faster. The news comes from the Maverick Truck Club forum, which managed to get a hold of and post the memo, which we've included below. The memo outlines four unique actions.
The first is for dealers to evaluate their existing 2023 Maverick order banks (which are already closed) to make sure 2022 model year orders that went unscheduled will receive the top priority code.
The second action is to remind customers with '23 model year hybrid orders that 35% of total production capacity will go to the front-wheel-drive model. Next up, dealers should inform existing retail order customers of the opportunity to add additional optional packages that are still available.
Lastly, update those same customers of the newly announced discount package, which combines the spray-in bedliner and cargo management system for just $495.
Ford is making every effort to satisfy the long list of Maverick orders that remain undelivered. Being able to alter the order before delivery is excellent, but backlog problems still need to be solved. For example, the memo says that the automaker continues to monitor the '23 model year order bank. It has identified a few areas where the retail order mix needs to be lowered or increased.
For example, the Hybrid and the XL trim are in high demand. A total of 15% of Maverick build capacity is being devoted to the XL and 35% to the Hybrid.
Ford is asking dealers to inform these customers that they will need to decide if they prefer to keep their existing orders or change them to improve their chances of receiving delivery for the current model year.
Buyers need to know that the following packages are still available within the current build capacity: Co-Pilot360, Co-Pilot360 Assist, XLT Luxury, Lariat Luxury, and the new-for-2023 Tremor Off-Road package.
The Ford Maverick continues to be a smash hit for the automaker in its second model year. It's not exactly a bad problem to have, but Ford is still struggling to fulfill some orders.