The full and untold story of an American icon.
It's only been a couple of weeks since the all-new 2021 Ford Bronco and Bronco Sport debuted and they're on course to be major hits. Ford has doubled the production count of the $60,000 Bronco First Edition due to high demand after the Bronco's online reservation page was overwhelmed by those literally begging Ford to take their $100 deposits. On the flip side, we also recently learned customer deliveries won't begin until June 2021 instead of April with some reservation holders potentially having to wait until 2022.
Despite this, Ford intends to keep the Bronco at the forefront of our minds and what better way to do so than to delve into its long history dating back to 1965.
Beginning on August 10 (to commemorate the original Bronco's August 1965 launch), Ford will broadcast the first of an eight-episode bi-weekly podcast series called "Bring Back Bronco." Hosted by former National Public Radio transportation and economics correspondent Sonari Glinton, the podcast explores everything from the first-generation SUV's development and subsequent launch and its vast appeal, to the whole O.J. Simpson chase debacle in 1994, and what happened after it was discontinued in 1996.
Several people were interviewed for the series, including a legendary Baja racer, someone who took a Bronco to the Arctic Circle, numerous Ford executives who played pivotal roles in bringing the SUV back, and others who've remained loyal Bronco fans over the years. The series will also discuss how the Bronco endured American car cultural shifts, social politics, and the transformation of Detroit.
"The Bronco is an iconic vehicle, with an unusual history of twists and turns, ascents and descents," said Ford Chief Communications Officer Mark Truby. "It demands a fresh storytelling approach to shed light on what makes it special and so compelling to its huge fan base, as well as for new fans who will discover the rich history along with the new Broncos."
For now, a podcast teaser trailer has been released and whether you're a fan of the Bronco or not, it's an interesting insight into American car culture in general. You can listen to the podcast on a number of apps beginning in less than two weeks' time.