Ford Having Second Thoughts About Bronco Warthog

Off-Road / Comments

It's still happening, but...

A more hardcore version of the Ford Bronco is on the way. For the past several months, images and videos of camouflaged four-door Broncos have been spotted and it's quite clear they're not the standard model. The front fenders are wider and larger 37-inch all-terrain tires adorn all four corners. A lift kit increases ride height in preparation for extreme off-roading scenarios. Its supposed name? Warthog, and it's expected to come powered by a twin-turbocharged 3.0-liter V6 with as much as 400 horsepower and 415 lb-ft of torque.

However, it may not be called Warthog anymore. Ford Authority says it learned from an automaker source there are second thoughts about the name because Ford is concerned it doesn't have enough widespread recognition.

CrawlerUtah/YouTube
CrawlerUtah/YouTube

The Warthog nameplate has already been trademarked, but carmakers do this all the time to ensure a certain name is available if they need it. For this extreme off-road Bronco's case, more well-recognized names are now up for consideration as Ford management wants instant status. Two very recent examples: Mustang Mach-E and F-150 Lightning. Ford could have simply called them Mach-E and F-150 Electric but instead attached legacy monikers and the results speak for themselves.

The Warthog name, meanwhile, has never been used before and is completely unknown outside of news outlets, such as this one, who've been following the SUV's progress.

CrawlerUtah/YouTube
CrawlerUtah/YouTube
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The report does not list any potential alternative names being considered, but we wouldn't be so sure "Raptor" is currently one of them. There's been talk that Ford wants to expand the Raptor nameplate into a sub-brand that'll include the Ranger, but we're uncertain whether it'll include SUVs. It might be a pickup truck only.

Some old special edition Bronco names include Denver Broncos, Free-Wheelin', Stroppe Baja, and Eddie Bauer. We highly doubt the latter will be used, but anything is possible. Expect this hardcore Ford Bronco to arrive sometime next year.

The Fastlane Truck/YouTube
The Fastlane Truck/YouTube
Ford/Twitter
Source Credits: Ford Authority

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