The car companies claim Chevy isn't being totally accurate with its claims.
If you haven't seen those 'Real People Not Actors' commercials from Chevrolet, the ad feature a host, who generally drops a bit of surprising news about Chevy products, leaving the real people baffled and surprised. Even though the campaign has been successful, it has not gone without criticism - there is even an entire YouTube channel dedicated to making fun of the ads.
While these commercials have always featured questionable claims, one recent ad may have gone too far. According to The Detroit News, a commercial called 'Chevy Surprises Competitive Owners When It Comes To Reliability' was pulled from National TV after Ford, Honda, and Toyota challenged its accuracy.
In this most recent commercial, Chevy brings in Ford, Honda, and Toyota owners and asks them if they would be surprised to hear that those brands were rated as the most reliable. After a series of misdirects, the host then surprises the owners by telling them the most reliable brand is actually Chevy. If you know anything about cars, you likely know that Ford, Honda, and Toyota all rank higher than Chevy on most reliability surveys. The Detroit News says a lawyer from one of these three automakers has emailed GM's legal counsel to challenge the claims made in the commercial.
"Chevrolet stands by the reliability claim and the ad remains in the brand's toolbox but we have decided to take it out of the regular rotation at this time to launch new Silverado creative," Chevrolet said in an emailed statement. "We have not altered our marketing campaign because of any concerns with the accuracy of our ad content." You can still watch the ad on Chevy's YouTube channel, though it looks like questionable claims made in it may not be factually accurate.