Ford Implores F-150 Dealers To Help Power Texas

Industry News / Comments

The situation is dire down there.

If you've been following the news lately - or indeed, live in Texas - you'll know that blackouts have made life in parts of the state very difficult. The unprepared power grid has been suffering in the extreme cold, and it's been tough for residents to stay warm or even charge their smartphones. Fortunately for some, the 2021 Ford F-150 can be had with a Pro Power Onboard generator, and it's been saving the day. With the power crisis continuing, Ford has now spoken up and asked for dealers to do their part to help struggling citizens by loaning out trucks equipped with this innovative feature.

Randy Jones
TFL

Yesterday, the automaker sent out a letter to its dealerships in the Lone Star State, asking them to loan out the trucks to those without electricity. The letter says, "For well over a century, Ford Motor Co. and our dealer partners have been there to support and serve our communities in time(s) of need. Our Texas communities need all the support they can get right now. You can make a significant difference in our community by providing assistance during these very tough times."

According to reports, this letter also says that there are approximately 415 F-150s equipped with this feature in Texas dealerships, and although that doesn't seem like a lot, the F-150 can actually provide quite a lot of power.

2021 Ford F-150 Open Trunk Lid Ford
2021 Ford F-150 Charging Ports Ford
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Existing owners of the F-150 with this feature - and owners of the F-150 Hybrid, which have it as standard - are already helping out in their communities, lending out the use of their vehicles so that neighbors can charge smart devices, boil a kettle, and perform other tasks that we tend to take for granted. It seems that the F-150 is becoming a pretty attractive vehicle for those who want to be prepared for an apocalypse, and we're pretty sure that Ford had no idea its innovation would become so vital to maintaining a semblance of normal life. Kudos to Ford for encouraging its dealers to actively serve the community.

TFL
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