There are a few exceptions.
It was only a few days ago when we reported the Ford Bronco Sport is being hit with up to a $540 price increase starting this month. It's not unusual for automakers to update pricing throughout the model year so we didn't think much of it.
However, CarsDirect has discovered a letter Ford just sent to its dealers informing them of price increases for nearly the entire US lineup. A total of 11 vehicles have just gone up in price in various amounts, ranging from $250 on all F Super-Duty and Ranger trucks and 2022 model year Transit Connects to $680 for the Mustang Mach 1.
The price changes sometimes differ according to trim level but not in the case of the EcoSport which now costs $400 than last month on every trim. Again, these changes are really not that significant but Ford has done something else customers certainly won't appreciate: it quietly eliminated rebates on every model. This was allegedly done at the request of dealers as part of a greater effort to simplify incentives. It remains to be seen whether or not this will work out.
The double blow of higher MSRPs and no more rebates (for now) comes at a time when dealers and customers are frustrated by the lack of new inventory, a direct result of the semiconductor chip shortage crisis.
But not every vehicle has gone up in price this month; the F-150, Mustang Mach-E, and the Bronco price tags remain unchanged. Ford's luxury division, Lincoln, has also increased prices for the majority of its 2021 lineup, though the 2022 Aviator Reserve gets the biggest hike, $905. There is, fortunately, some light at the end of the tunnel for buyers.
Ford also recently announced it will pay customers a $1,000 incentive to on ordering new vehicles from the factory. Previously, this "Retail Order Bonus Cash Incentive" had a $500 value but desperate times call for desperate measures.