Ford Is Already Discounting The Bronco Sport

Off-Road / Comments

Just days after the new SUV was unveiled.

The 2021 Ford Bronco Sport - Ford's brand new rugged crossover companion to the bigger body-on-frame Ford Bronco - is less than a week old. The two Broncos debuted side-by-side on July 13.

Yet already, the 2021 Ford Bronco Sport is getting some aid in the showroom in the form of zero-percent financing on retail purchases, according to CarsDirect. It's uncommon for an automaker to offer such a deal on a brand new vehicle right out the gate, but Ford has seen its US sales volume take a significant hit in recent months, and the automaker is surely cognizant that many Americans are still struggling economically as a result of the global pandemic.

Ford
Ford
Control Panel Ford
Second-Row Seats Ford

Ford is offering zero-percent financing for the 2021 Bronco Sport for loans up to 48 months through Ford Credit, with a low 1.9-percent rate for loans of up to 60 months. The lease rate isn't quite as generous, however, with an APR-equivalent of 4.6 percent and no indication that any rebates will be offered - at least initially.

With a sticker price starting at $28,155 including destination, the 2021 Ford Bronco Sport costs just $1,840 less than the two-door Bronco, although that's better than $6,500 less than the four-door. Of course, that's hardly an apples-to-apples comparison, the two utility vehicles being substantially different in construction and overall aim.

Weird And Wonderful Porsche Builds
Weird And Wonderful Porsche Builds
Hertz's Greatest Rental Cars
Hertz's Greatest Rental Cars
Ford
Ford
Frontal Aspect Ford
Side View Ford

A more apt comparison might be with the Jeep Cherokee 4x4, which starts at $28,835 with destination. That model is offering an even more compelling financing offer - 0% for up to 72 months, with the option to defer payments for the first several months - but of course, the Cherokee has been around the block a few times.

The Ford Bronco Sport represents a bit of an interesting strategy for Ford, expanding the Bronco family with a less rugged unibody offering for buyers who don't need a full-on truck-based SUV. Time will tell if the gambit pays off.

Ford
Rear View Driving Ford
Ford
Source Credits: CarsDirect

Join The Discussion

Popular Tags Cars