Ford Is Already Discounting The Bronco Sport

Off-Road / 11 Comments

Just days after the new SUV was unveiled.

The 2021 Ford Bronco Sport - Ford's brand new rugged crossover companion to the bigger body-on-frame Ford Bronco - is less than a week old. The two Broncos debuted side-by-side on July 13.

Yet already, the 2021 Ford Bronco Sport is getting some aid in the showroom in the form of zero-percent financing on retail purchases, according to CarsDirect. It's uncommon for an automaker to offer such a deal on a brand new vehicle right out the gate, but Ford has seen its US sales volume take a significant hit in recent months, and the automaker is surely cognizant that many Americans are still struggling economically as a result of the global pandemic.

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Ford is offering zero-percent financing for the 2021 Bronco Sport for loans up to 48 months through Ford Credit, with a low 1.9-percent rate for loans of up to 60 months. The lease rate isn't quite as generous, however, with an APR-equivalent of 4.6 percent and no indication that any rebates will be offered - at least initially.

With a sticker price starting at $28,155 including destination, the 2021 Ford Bronco Sport costs just $1,840 less than the two-door Bronco, although that's better than $6,500 less than the four-door. Of course, that's hardly an apples-to-apples comparison, the two utility vehicles being substantially different in construction and overall aim.

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A more apt comparison might be with the Jeep Cherokee 4x4, which starts at $28,835 with destination. That model is offering an even more compelling financing offer - 0% for up to 72 months, with the option to defer payments for the first several months - but of course, the Cherokee has been around the block a few times.

The Ford Bronco Sport represents a bit of an interesting strategy for Ford, expanding the Bronco family with a less rugged unibody offering for buyers who don't need a full-on truck-based SUV. Time will tell if the gambit pays off.

Rear View Driving Ford
2021 Ford Bronco Sport Cupholders Test
Source Credits: CarsDirect

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