Ford Is Now Using Holograms To Design Its Latest Models


Will this be a difference we can see in the sheetmetal of upcoming Ford models?

Don’t lie. When asked which superpower you’d most want to have, it’d be money. Unlike broke and humble Peter Parker or muscled-up Superman, superheroes like Batman get their powers by spending billions on next-generation technology. Better still is that they can taste the good life and, when their consciouses question the morality behind being greenback gluttons, they can justify it by the fact they use the money to save lives and fight crime. Of course, the more fun of the two main monied superheroes is Iron Man.

He lives in Malibu, California and not depressing Gotham and uses holographic devices to develop his super suits. Taking a cue from him, Ford has recently decided to team up with Microsoft to use the latest in hologram technology to develop the cars of the future. The technology is called HoloLens and is essentially a pair of wireless goggles that use augmented reality to paint a picture of sorts onto a physical object. In this case, that object is a full scale clay model of a future model like the Ford Fusion. Ford recently let it be known that it’s using the technology to augment the old school clay model process by shortening the time it takes to see physical changes on the model.

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“It’s amazing we can combine the old and the new – clay models and holograms – in a way that both saves time and allows designers to experiment and iterate quickly to dream up even more stylish, clever vehicles,” says Jim Holland, Ford vice president, vehicle component and systems engineering. “Microsoft HoloLens is a powerful tool for designers as we continue to reimagine vehicles and mobility experiences in fast-changing times.” This could prove to be a boon for designers, who now have more tools at their fingertips and more time freed up to welcome in the spirit of inspiration. For example, it used to take days to manifest proposed changes to a grille on a clay model.

Using Microsoft’s HoloLens technology, designers can simply slap on a pair of goggles and see it as if it were already on the model. Now if only they’d use it to fix the Taurus and C-Max…

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