Take advantage while you can.
Ford has pinned a lot of hope on its aluminum-bodied, latest generation F-150 full-size pickup truck. It’s been a best-seller for Ford for years, but now there’s a bit of trouble. According to a report from Automotive News, F-150 sales "slid 8.9 percent last month...and (its) share of the big pickup market fell to 28 percent in June from 33 percent a year earlier," according to figures taken from Autodata Corp. So what’s going on here?
Ford is blaming tight F-150 inventory at the moment due to the conversion of two production plants that’ll also be building the F-150. Basically, sales have slowed because inventory is too low. Competitors like Ram and Chevrolet have taken full advantage of this, and to fight back with what inventory it does have, Ford is now offering some massive discounts. How massive? The Ford website claims that "up to $10,029 in total savings" can be had on a new 2015 F-150 XLT SuperCab 4x4 – and that comes with the luxury chrome or sport package, depending on where you live in the US. In other parts of the US, that same model has a discount of $7,050. What will be interesting to see are two things:
1. whether those F-150 incentives will go nationwide and if they’ll become even more generous. 2. How fast Ford can get those new plants up and running at full steam. In the meantime, sales of the Chevy Silverado were up 18 percent last month while Chrysler’s Ram experienced a 4.3 percent boost.