Be afraid, GM. Be very afraid.
Ford can't help but be excellent at building trucks. Not only is the Ford F-Series annihilating its competition for the 45th consecutive year, but new models such as the Ford Maverick and F-150 Lightning are already drawing mass interest. As part of Ford's long-term goals, it is focusing on electrifying its product line, and currently, that move is paying off: Ford EVs are outselling GM's electric offerings. To rub salt in the wounds of its long-suffering competitors, Ford has now revealed that it's working on a new full-sized EV truck platform. Ford CEO Jim Farley recently told Automotive News that the demand for EVs has completely outstripped demand, and Ford will be doubling its EV efforts to 600,000 units per year by 2023.
The new full-size EV platform is the next major project for the Blue Oval after it gets underway with production of the Ford E-Transit, followed by the highly anticipated F-150 Lightning next spring. The new platform will be completely different from the current EV offerings (the upcoming F-150 Lighting's platform is very similar to that of the gas truck). The new platform and trucks to follow are only expected to make an appearance around 2025.
"We've announced this new plant; it's going to be a huge site, and it's going to build a vehicle we do not have today off a brand-new platform - a full-size pickup platform," says Farley. "We think it's going to be incredibly high volume. What I know for sure that we have to build more of? Battery plants."
While we wait for the next Ford EV truck product, tons of people are getting ready to snap up an F-150 Lightning, with Farley hoping for an 80% conversion rate on reservations. "I think it's going to be north of 80%, but we don't know," muses the CEO. "The issue is that since we launched Lightning, full-size trucks have gotten a lot more expensive. So that price that we launched at is looking more and more attractive, so when people look at moving from a reservation to an order, I think it's going to be extremely high - north of Bronco's."
Ford's West Tennessee plant aims to produce 43 GWh of battery cells at 200 kWh per battery pack which translates into 215,000 units per year. We don't know much else about the upcoming platform, but we trust that Ford will shine some light on the matter in the weeks to come.