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Ford Keeps Selling Trucks Hand Over Fist

Sales / 5 Comments

Dearborn sold over 70,000 F-Series pickups for the ninth month running.

70,000 is a lot of vehicles. But that's how many F-Series trucks Ford sold last month. And what's more is that it's achieved that mark for the past nine months running, setting a new record in the process.

Of the 187,096 vehicles that the Blue Oval moved over the course of November 2018, 72,102 were F-Series pickups, making that line far and away its most successful. That number by itself is more than twice the number of passenger cars, and tops the combined total of Ford and Lincoln SUVs that it sold over the same period.

Not that the sport-utes weren't trying. Sales of the new Expedition rose nearly 8% last month to 4,264 units, joined by another 1,566 Lincoln Navigators (up 27.3%). And what's more is that the bulk of each of those were bought in top-level trims, helping Ford achieve higher transaction prices across the board, averaging $33,400 per vehicle. That's $1,600 more than last year, and $780 more than the industry average.

Lincoln's sales were further boosted by other crossovers like the MKX and Nautilus, which went up over 20%. The new Nautilus, which just went on sale last month, accounted for roughly half of the brand's sales.

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"F-Series marked a record nine straight months topping the 70,000 truck mark, a consistent performance by a high volume, high margin product unmatched in the industry," said Ford VP Mark LaNeve. "Sales of our all-new Expedition and Transit Connect continue to grow, as does our mix of trucks, SUVs and vans."

The success of Dearborn's taller vehicles – pickups, SUVs, crossovers, and vans – helped Ford claw back some of the ground it lost this month as fleet sales dropped 7.1 percent, accounting for the bulk of its overall 6.9-percent decline in November.