Should there be any concern?
Take one look at Ford's current lineup and you'll quickly see that its traditional cars are essentially dead. The Fiesta, Focus, Fusion, and Taurus are all goners and there's no indication they'll be revived in sedan or hatchback form anytime soon, if ever. The Blue Oval claims it is simply responding to what consumers want in new vehicles with the focus now on trucks, SUVs/crossovers, and EVs. But there is one traditional car exception: the Mustang.
While a Fusion buyer would be very unlikely to consider a muscle car, the joy of RWD remains immensely popular for thousands of others. The sales figures are proof. Could Mustang sales suddenly take a nose dive? Very unlikely, and Ford remains committed to the muscle car's future.
Speaking to Ford Authority, the Head of Mustang Marketing, Jim Owens could not have been clearer about the automaker's plans.
"Just look at the volume of the F-150 versus the Mustang," he said. "The sports car segment is still a healthy 1.2 percent of the industry, and we're continuing to be the market share leader with the best-selling sports car for several years running, globally and in the United States. We're confident in the sports car market."
Owens pointed to the Mustang's latest sales figures as proof. Through November of this year, a little over 50,000 Mustangs were sold in the US alone.
The second best-selling market, Canada, has just under 4,000 units. To compare, the F-Series sold nearly 53,000 examples this past November alone. Still, the Mustang's niche model status does nothing to dampen sales, unlike that of its crosstown rival, the Chevy Camaro. GM is set to keep the current sixth-gen Camaro around until 2026, but after that who knows? As for the Mustang, it's definitely not going anywhere.
But the big question is when will it go all-electric? The seventh-gen model is due to arrive sometime in 2022 and a hybrid powertrain option will happen. But a pure battery-electric? We wouldn't be surprised to find out if Ford has already begun early development.