Ford Maverick's Classy Interior Inspired By Levi's Shoes

Design / Comments

For designers, inspiration can come from anywhere.

The new Ford Maverick is set to take the truck market by storm with its starting price of under $20,000. For customers wanting a bit more luxury, the Maverick in Lariat trim starts at $25,490. This model comes with several extras to make it feel less basic. One notable addition is its attractive ActiveX upholstery finished in Navy Pier with Desert Brown accents. It turns out that Ford's designers didn't randomly end up with this color scheme.

Rather, Rob Brancheau, Maverick Colors and Materials Designer, was inspired by a pair of Levi's shoes by chance in a charming story that has now been shared by the automaker. It provides some fascinating insight into how designers draw inspiration from almost any object.

Ford
Ford
Ford

Brancheau was ordering Chinese takeout one day before the Ford team had made a decision on what the Maverick Lariat interior's color scheme would be. While waiting for his order, Brancheau decided to go browsing inside a clothing store next door. That was when he saw a pair of Levi's shoes finished in rich navy with brown leather detailing and brown stitching. He purchased the shoes and returned with them to Ford, where the team agreed that the color scheme was perfect. At this point, the interior sketches for the Lariat were already completed so adding the Levi's-inspired colors was all that needed to be done to complete the look.

Ford
Ford
Ford
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This isn't the first time that car and shoe design have intersected. Ferrari recently collaborated with Puma in the creation of a racy pair of sneakers that were inspired by the Ferrari SF90. The tale of Rob Brancheau and the Maverick Lariat interior may not be as glamorous as the Lamborghini Aventador that was inspired by Korean architecture or the stunning Rolls-Royce Phantom Tempus Collection. But the spontaneous manner in which a product from a historic American fashion brand inspired part of the interior design in a new Ford truck is a memorable one.

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Ford
Ford
Ford

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