Buyers don't have to spend more to get the goods.
The Ford Maverick is a segment game changer. There's simply no other truck, specifically the also new Hyundai Santa Cruz, which offers such a terrific package at a sub-$20,000 starting price. Ford clearly did its homework and the efforts are already paying off as the reservation list continues to grow. And speaking of affordability, buyers who aren't interested in opting for the Lariat Luxury Package that includes the SYNC 3 infotainment system will get a more capable system than originally thought.
Ford Authority confirmed with the automaker that this standard infotainment system is called Connected Touch Radio and, like the optional one, it's also housed in an eight-inch screen.
Ford confirmed to the outlet that Connected Touch Radio comes standard with 911 Assist - a feature that automatically dials 911 when the airbags deploy - and AppLink. Not familiar with this? The software enables non-OEM apps to work within Ford's systems. Apple CarPlay and Android Auto compatibility are both standard. What are the differences between the base and optional infotainment systems?
SYNC 3 allows for voice-activated changes to radio stations, Sirius XM radio channels, and climate control settings. Smartphones can further be used wirelessly for phone calls and for text messages to be read back to drivers. The standard system has none of these features, which isn't exactly the end of the world for some.
Neither infotainment, however, has wireless Apple CarPlay and Android Auto, which is kind of surprising, especially for SYNC 3. But it's still great to know Ford refused to neglect lower Maverick trims, such as the XL and XLT. Too often we've seen automakers purposely do this in order to motivate customers to spend more to get relatively basic features. Maverick reservation numbers have already surpassed 80,000 units but we don't know a precise trim level breakdown.
Regardless, the Blue Oval has proven that affordability combined with smart packaging, excellent fuel efficiency, and cool design inside and out is always good business.