The Ford Maverick is off to a strong start.
When the Ford Maverick debuted a few months ago, some were skeptical there would be enough demand for a compact pickup truck slotting below the Ranger in America, where massive full-size trucks dominate the market. But the reservation numbers don't lie. In just one week, Ford secured 36,000 reservations for the Maverick.
Since then, those numbers have nearly tripled. A couple of months after it debuted in June, Ford has racked up more than 100,000 reservations for the Maverick, as reported by Bloomberg. Of course, these reservations still need to convert to sales, but it bodes well for the compact truck's launch this fall.
Out of any location in the US, Ford received the most Maverick reservations in Los Angeles, followed by Orlando, Florida. San Francisco was the third most popular location in the US for Maverick reservations, followed by Houston, Texas. The Maverick is proving popular for buyers who don't need the capability of a mid-size or full-size pickup but want to take advantage of the extra practicality offered by the pickup bed.
Its affordability also makes the Ford Maverick an attractive option, offering great value for money. Pricing for the Ford Maverick starts at $19,995 with reservations requiring a $100 deposit, but a fully loaded version will set you back around $40,000.
As standard, the Maverick is powered by a 2.5-liter four-cylinder and electric motor producing 191 horsepower and 155 lb-ft of torque, paired with a CVT transmission. Ford also offers a more powerful 2.0-liter EcoBoost four-cylinder version rated at 250 hp and 277 lb-ft mated to an eight-speed automatic transmission.
Reaching 100,000 reservations is an impressive milestone, but it remains to be seen how many of these reservations will convert to sales, especially since they don't require a deposit and are non-binding. Whether Ford will be able to keep up with the high demand amid the ongoing superconductor chip shortage is also another matter. It will be interesting to see the first monthly sales figures after the Ford Maverick arrives in dealers this fall, but by the looks of the Maverick will be another success story for Ford.