It's a catchy tune developed using the unique sounds of Ford's EV.
"Mustang Sally, think you better slow your Mustang down" so goes the lyrics to Wilson Pickett's 1966 rock n roll classic Mustang Sally. It is a song that encapsulates a generation of fast pony cars and is synonymous with the Ford Mustang sports car. The Mustang is generally associated with big gas engines, loud exhausts, and high-performance motoring, so when Ford announced that it would be building an all-electric Mustang, people were split on how this would affect the heritage of this American legend. Now that we know that the Mustang Mach-E is set to arrive at dealers this year, people are getting excited, and to add to this excitement, the Mach-E will be arriving with a new soundtrack.
Inspired by classic '80s sci-fi cinema, Ford sound designers and Ozone Sounds crafted the electronic sounds that emanate from the Mach-E, both inside and outside the car, while it's in motion. These sound clips then inspired Detroit based electronic music artist Matthew Dear to come up with a "hypnotic electronic arrangement."
"The idea of remixing the sounds from the Mustang Mach-E was immediately interesting because I've always considered myself to be a "sound tinkerer,'" said Dear. "But after I got to actually hear and experience the digital propulsion sounds that Ford created, I was sold on the project. The sounds are cooler than I thought they'd be, and all the noises the car makes have a sense of modern musicality."
The soundtrack itself sounds like something out of a Blade Runner movie and relies heavily on synth-wave rhythms and sci-fi soundscapes, which is right up the Mach-E's alley. The repetition of the phrase "I am a new breed" also feeds into the Mach-E's aura of futurism. It disrupts the norm and challenges the listener.
The Ford Mustang has been a hot topic in many musical pieces throughout the 20th Century, and we can totally see Mach-E drivers bumping this new song as they cruise the streets of Cali far into the 21st century and beyond. Matthew Dear's "New Breed" is now streaming on Apple Music, Spotify, Deezer, and YouTube.