The success of a modern-day electric vehicle goes beyond common considerations like price, performance, and design. Not only should a new EV have a practical range on a full charge, but manufacturers should offer provision for easy, quick charging of its electric cars, eradicating the dreaded range anxiety that still prevents thousands of shoppers from switching to electric power. It's why Tesla has achieved such prominence with its widespread Supercharger network.

Ford is the next major manufacturer entering the EV market with the upcoming Mustang Mach-E, and now, according to information from the United States Patent and Trademark Office, the manufacturer has filed a trademark for its own charging system - it's been dubbed Fastor Charge. Clearly, Ford wants to drive home the message that charging up the Mach-E and any forthcoming EVs can be done as quickly as possible.

The patent describes "apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity, namely, charging stations for electric vehicles; batteries for vehicles; accumulators and chargers for vehicle batteries."

The Fastor Charge logo is also described in detail, with its blue/green coloring and the use of an electrical cord flowing from the letter F. Yet to be determined for sure is whether Fastor Charge refers to Ford's home charger, the public charging network, or both.

The Ford Fastor Charge trademark's current status is "published for opposition", indicating the period prior to it being officially registered where companies or persons may object to it. If that doesn't happen, it's likely that we'll soon start seeing the Fastor Charge name gracing Ford charging equipment.

In October last year, Ford introduced what it referred to as "North America's largest electric vehicle charging network" in collaboration with Electrify America. The network has 12,000 different charging locations and 35,000 charging plugs.

The Mustang Mach-E will be able to plug into one of these public charging stations, with the extended-range RWD model capable of getting just under 50 miles of range with 10 minutes of charging. Despite the 'Fastor' in Fastor Charge, this doesn't sound as impressive as Tesla's claims; for example, the Model X Performance can get 115 miles of range from a 15-minute charge. It will take around 38 minutes to charge the Mach-E SUV from 10 to 80 percent. Fully charged, Ford's EV should be able to manage a range of around 300 miles.

Deliveries for the sexy Mach-E are due to start later this year, following initial high demand for the EV. So, it won't be long before owners get to try out Ford's charging network, which will be key in positioning the Mach-E as a major rival to the upcoming Tesla Model Y crossover. Fastor Charge should also help to convince on-the-fence shoppers to give the Mach-E a chance.