FoMoCo has had enough with people bashing EVs for all the wrong reasons.
No matter how good new electric vehicles have become, convincing shoppers to consider one over an internal combustion engine car remains a challenge for automakers. Car companies are trying to convince buyers that range anxiety is overblown and the current administration wants to jolt EV sales by improving public charging.
And now Ford Motor Company has a strong message (or several) about EV adoption.
Ford posted a series of memes for its 1.3 million followers on Twitter that poke light insults at shoppers with EV hesitancy. "We've been trying to get you all comfortable with EVs for a while now, but maybe we were just speaking the wrong language," Ford said in a tweet.
What followed is a hilarious thread with nine memes, each comedically dispelling a misconception about owning an electric vehicle. The first meme features the Dogecoin dog format, joking about how people plug in their phone and other devices every night but may somehow forget to do the same with their car. The second references the 2022 Ford Mustang Mach-E, mocking how Americans get excited about any new ICE crossover with minimal changes when the electric alternative is far more exciting.
Our favorite meme features a woman crying over 250 miles of range not being enough, even though she only drives to school and work each day. This one references the statistic showing the average American only drives around 26 miles per day but is deeply worried about the rare occasion when they take a long road trip.
The other six memes didn't make us chuckle quite as much, but the one joking about having to drive an EV at 100% charge all the time is pretty spot on. We aren't sure how well Ford's customers will take to this light-hearted jab, but we think humor could be a unique way to dispel the myths surrounding EVs. "It's a fun way to bust some myths around range anxiety and living day-to-day with an electric vehicle," Ford's North America product communications director told CarBuzz. "The benefits are much greater than the concerns."
Don't be mistaken - range anxiety can still be an issue for certain buyers and owning an EV without at-home charging is a huge inconvenience. EV ownership is not in the cards for everyone right now, but we agree with Ford that more people should take the plunge without worrying so much.