Ford Prepares To Dominate The Commercial Electric Market

Electric Vehicles / Comments

Its latest move will put it one step ahead of the competition.

Ford, like every other major auto manufacturer, is steadily moving towards an electric future. The company recently launched its Maverick pickup truck with hybrid power, after the successful reveal of the electric F-150 Lightning. Not only are consumers being treated to new eco-friendly options, but Ford has also set its sights on the commercial sector with vehicles such as the E-Transit Van.

The recent acquisition of Electriphi, a California-based provider of charging management and fleet monitoring software for electric vehicles, places Ford in the perfect position to provide an advanced charging and energy management platform for commercial customers and should accelerate the adoption of electric commercial vehicles going forward.

2022 Ford F-150 Lightning Side View Ford
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2022 Ford F-150 Lightning Front Angle View Ford
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The acquisition forms part of Ford's $30 billion investment push which it aims to complete by 2025. Ford plans to integrate Electriphi's team and services into the new Ford Pro business model which will provide advanced charging and energy management experiences.

"As commercial customers add electric vehicles to their fleets, they want depot charging options to make sure they're powered up and ready to go to work every day. With Electriphi's existing advanced technology IP in the Ford Pro electric vehicles and services portfolio, we will enhance the experience for commercial customers and be a single-source solution for fleet-depot charging., said Ford Pro CEO Ted Cannis.

2022 Ford F-150 Lightning Pro Interior Overview Ford
2022 Ford F-150 Lightning Pro Dashboard Ford
2022 Ford F-150 Lightning Main Screen Ford
2022 Ford F-150 Lightning Instrument Cluster Ford
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Electriphi has developed and deployed an industry leading vehicle fleet and charging management platform that can track real-time status of vehicles, chargers and maintenance services. The system will complete Ford's purpose-built, charging ecosystem services for commercial customers, including e-telematics solutions, public charging, and home charging.

Other services will include Ford Pro Intelligent digital fleet management services, the deployment of 120 dedicated, large-bay service hubs across the United States, and Ford Pro FinSimple, a bundled financing service.

Ford estimates that the depot charging industry will grow to over half a million full-size trucks and vans by 2030, and aims to generate $45 billion in revenue by that time.

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2022 Ford F-150 Lightning Instrument Cluster
2022 Ford F-150 Lightning Main Screen
2022 Ford F-150 Lightning Socket
2022 Ford F-150 Lightning Front Angle View
2022 Ford F-150 Lightning Pro Interior Overview
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