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Ford Puma Revived As Compact Crossover

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But will this one come to America?

Yesterday Ford held a gala extravaganza in Amsterdam, where it rolled out a slate of hybrid vehicles for the European market. But it also used the occasion to provide the first glimpse and initial details on another all-new model.

The new Ford Puma is slated to launch in Europe before the end of this year, bolstering the Blue Oval's crossover lineup with a new compact model to sit alongside the EcoSport and the new Kuga/Escape. The big question on our mind, though, is whether it stands a chance of making it back across the Atlantic to North American showrooms.

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Though it showed us very little of the design, the new Puma is set to adopt "athletic, seductive, aerodynamic lines" on a compact frame, with fender-top-mounted headlights. It also promises the best cargo capacity in its class, with 456 liters (or 16 cubic feet) – enough to swallow a pair of golf bags (standing upright). It'll offer a 1.0-liter EcoBoost turbocharged three-cylinder engine with a 48-volt lithium-ion battery pack, brakeforce energy recovery, and as much as 153 horsepower.

"Innovatively engineered and seductively styled, we think Puma is going to really resonate with compact-car customers in Europe," said Ford of Europe president Stuart Rowley.

"If you want a car that can turn heads on Friday night, and swallow your flat-pack furniture with ease on Saturday afternoon, then you've found it."

The last time Ford used the Puma name was on a compact sports coupe, sort of a sportier version of the Fiesta, sold from 1997 through 2002 – but never in the US. "There are currently no plans to bring the new Ford Puma to North America," a spokesman told Car and Driver, which reports however that "some senior Ford managers are already lobbying enthusiastically for it to be brought to the States."