275,000 fans voted on the final design and name of this limited-edition Puma ST.
Earlier this month, Ford launched a unique social campaign inviting fans to help design and name a new special-edition version of the Puma ST, which shares the same platform as the Fiesta ST. After 275,000 votes were cast on Ford's Twitter and Instagram channels, the results are in, and Ford has revealed the winning design.
In the polls, fans could vote for color combinations of the paint, decals, and brake calipers, as well as choose a name for the bespoke high-performance crossover. For the exterior, the winning design is finished in black, with gold lines running across the hood and roof, while the wheels are finished in satin gold and fitted with red brake calipers.
The fan-designed Puma ST also features ST badging and Puma scuff plates. Inside, fans opted for seatbelt stitching, Puma-branded door sill plates, bronze contrast stitching, and faux carbon-fiber trim.
As for the name, the limited-edition crossover will be called the Puma ST Gold Edition - the losing name option was "Puma ST 24K Edition." Under the hood, the Puma ST Gold Edition is powered by the same 1.5-liter EcoBoost three-cylinder engine found in the Fiesta ST producing 197 hp and 236 lb-ft of torque, enabling the high-performance crossover to accelerate from 0-62 mph in 6.7 seconds.
The Puma ST Gold Edition will be built in "limited numbers," with deliveries starting later this year in Europe.
Sadly, it won't be coming to America because the Ford Puma isn't sold stateside, although Ford CEO Jim Farley has hinted it could come to America one day.
"To create something truly special for our loyal performance fans, we've moved to a forward-looking approach in co-creating the Puma ST Gold Edition with them. The number of votes cast shows just how enthusiastic our customers are - and that they have excellent taste," said Amko Leenarts, director, Design, Ford of Europe. "It's all in the details, and with this special edition, our fans have configured a truly desirable product."
Last year, Ford used a similar approach when it let fans vote for the design of the Team Fordzilla P1 concept that was designed by the Fordzilla eSports team.