Ford Really Wants Dealers to Push the Mustang EcoBoost

It's all part of an effort to win over purists.

The new 2015 Ford Mustang will arrive in dealer showrooms very soon. Unlike the outgoing generation, this Mustang will offer three different engines. We all know what they are by now: a V6, V8, and a new twin-turbo four-cylinder. The V6 is meant for those who want to spend the least amount of money on their Mustang. It starts at $24,425, including shipping. The V8 will begin at around $30,000. But it’s the EcoBoost four that could just turn out to be the best bargain regarding performance and fuel efficiency.

With a starting price of $25,995, including shipping, buyers will get a state-of-the-art engine that’s even more powerful and fuel efficient than the V6 for not much more money. Ford knows that mainy Mustang enthusiasts and other pony car purists will opt for the V8. However, Ford is currently conducting dealership training sessions that focus entirely on the EcoBoost and various other high-tech features. The automaker claims the EcoBoost Mustang, when equipped with many of those said items, is the most sophisticated and advanced Mustang ever. And like the F-150’s optional EcoBoost, Ford predicts it’ll be a hit with the Mustang as well. And now the salespeople are ready to convince us of that.

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