Ford Refuses To Bring Luxury Lincoln SUVs To Europe

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But there is an alternative option for Ford customers in Europe.

Ford's luxury Lincoln brand is going through a transformation period right now. After axing the MKZ from its lineup last year and discontinuing the Continental, Lincoln now only exclusively sells luxury crossovers and SUVs including the Aviator, Corsair, Navigator, and Nautilus, though the latter could also be living on borrowed time.

Lincoln currently sells cars in the US, Canada, Mexico, China, the Middle East, and South Korea, but none of its luxury models have been available in Europe. Don't get your hopes up about this changing either, because Ford has confirmed that expanding to Europe isn't part of its future plans for the luxury Lincoln brand.

2020-2021 Lincoln Aviator Front Angle View Lincoln
2020-2021 Lincoln Aviator Rear View Driving Lincoln

"There are no plans to take Lincoln to Europe right now," Ford Motor Company Vice President and President of the North American region, Kumar Galhotra, told Ford Authority. Instead, Lincoln is focusing on improving sales in its current markets. "The focus for Lincoln right now is to growth, both in the US - where it's doing great this year - and to continue to grow it in China. Those are the two big luxury markets," Galhotra added.

While you won't see any Lincoln-badged cars cruising streets anywhere in Europe, customers who want a luxury Ford still have an alternative option. Ford offers a range-topping Vignale trim for models such as the Fiesta, Focus, and Puma.

2020-2021 Lincoln Aviator Front View Driving Lincoln
2020-2021 Lincoln Navigator Front View Driving Lincoln
2020-2021 Lincoln Navigator Forward Vision Lincoln
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Slotting above the Titanium trim, the Vignale trim adds an array of exclusive luxuries including massage seats, a leather-wrapped dashboard, and active noise cancelation. Vignale owners can also access special lounges and Vignale-specific retail professionals at select Ford dealerships similar to the Lincoln Concierge program in the US.

In the US, Lincoln will continue focusing on SUVs and crossovers for the foreseeable future. Even though luxury sedans are still popular in China, Lincoln isn't planning to build a new sedan to replace the MKZ and Continental.

Front View Driving Lincoln
Rear View Driving Lincoln

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2020-2021 Lincoln Aviator Front View Driving
2020-2021 Lincoln Aviator Front Angle View
2020-2021 Lincoln Aviator Rear View Driving
2020-2021 Lincoln Navigator Front View Driving
2020-2021 Lincoln Navigator Forward Vision
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