Popular Tags Cars

Ford Refuses To Sacrifice The Perfect Name For A New Mustang

Report

This needs to happen.

We’ve known for at least a year now that Ford plans to launch a new performance-focused all-electric crossover with Mustang inspiration. No, the Mustang itself is not adopting a pure electric drivetrain, but it does offer something new Ford models could really use: style and attitude. So wouldn’t it make sense for Ford to further capitalize on the Mustang in some way for its first from the ground-up EV? Of course, hence the name Mach-E being floated around. However, Ford previously denied plans to use this for the EV crossover, but we’ll just have to wait and see.

But according to MuscleCarsandTrucks.com, Ford has re-filed a trademark for a certain other nameplate: Mach 1.

Last week, it turns out, Ford requested the Mach 1 trademark for "land motor vehicles, namely, automobiles and their engines.” Mach 1 was also previously rumored for the EV crossover, but backlash from Mustang fans ensued. But calling the EV ‘Mach E’ likely wouldn’t annoy those fans, especially if Ford applies Mach 1 to something else, say a future electrified Mustang.

This way, Ford could continue to capitalize on the Mustang’s past and present while at the same time paving the way forward with new powertrain tech. It’s a win-win. It also must be pointed out Ford owns the trademark ‘Mustang Mach-E’ as well. Take it for what it is, or isn’t.

You Might Also Like
Corrupt Vice President's Hypercar Collection Up For Sale
Corrupt Vice President's Hypercar Collection Up For Sale
Craziest And Most Expensive Motorbikes In The World
Craziest And Most Expensive Motorbikes In The World

Word has it the electrified Mustang is still a few years away. The Mustang-inspired EV crossover, however, is due in 2020. It will be the first vehicle to spawn from Ford’s $11 billion plan to offer customers 16 battery-electric and 24 hybrid models globally by 2022. Will an electrified Mustang be included in that? The chances are very likely. But its chosen name is still a mystery. Perhaps Ford has not even reached a final decision.

Gallery

9
PHOTOS