Ford Responds To F-150 Lightning Demand With New $250-Million Investment

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Hundreds of new jobs have also been created.

The first-ever Ford F-150 Lightning electric pickup is getting closer and closer to reaching showrooms. Early demand for the Lightning has been so strong that the Blue Oval recently said it would be doubling production. Ford's investment in the EV shows no sign of letting up, with the automaker now saying it would dedicate an extra $250 million and 450 more jobs in Michigan to further boost production capacity. This news comes as the first F-150 Lightning pre-production units begin rolling off the production line. The additional investment and new employees will increase production capacity to 80,000 trucks per annum.

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"We knew the F-150 Lightning was special, but the interest from the public has surpassed our highest expectations and changed the conversation around electric vehicles," said Bill Ford, executive chair at Ford Motor Company. "So we are doubling down, adding jobs and investment to increase production."

Most of the new jobs added will be for workers that will assemble the Lightning at the Rouge Electric Vehicle Center. The Rawsonville Components Plant will be responsible for the batteries and the Van Dyke Electric Powertrain center will manufacture electric motors and electric transaxles.

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Since 2016, Ford has invested $7.7 billion in the state of Michigan, while also creating and retaining 7,000 jobs. "I am proud of Ford for committing to invest $30 billion in electrification through 2025, including this additional $250 million today to create 450 jobs in Dearborn, Ypsilanti, and Sterling Heights supporting the production of the new F-150 Lightning," said Governor Gretchen Whitmer.

The pre-production models will enter real-world testing ahead of the arrival of production examples next spring. Considering the torture testing that the new F-150 Hybrid had to endure, we expect the F-150 Lightning to be treated to similarly harsh conditions to ensure its durability. The new F-150 Lightning has a starting MSRP of $40,000 and a targeted range of 300 miles. More than 150,000 reservations have been received so far.

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