The Ford Explorer was recently enhanced with a more luxurious King Ranch model, something that should appeal to the brand's customers who want space and comfort in equal measure. But at the other end of the scale, Ford is looking after customers who want cheaper Explorer models too. There was already a large price cut last year, but now the Blue Oval has added fresh models to the lineup to further encourage sales. Excitingly, one of these new models is a cheaper version of the Explorer ST, called the Enthusiast ST. And don't worry - there's no cut in performance.

The Enthusiast ST features the same 3.0-liter turbo EcoBoost engine as the regular ST, producing 400 horsepower and 415 lb-ft of torque, giving it the ability to reach a top speed of 143 mph. At the same time, it can tow 5,600 pounds.

Inside, you get that 12.3-inch digital driver display, a heated steering wheel, various ST logos, paddle shifters for the 10-speed SelectShift automatic transmission, and a load of Ford Co-Pilot 360 driver aids - pretty much what you get with the regular ST. Those aids include blind-spot monitoring with rear cross-traffic alert, lane keep assist, and forward-collision detection. It starts at $49,995, while 2020's regular ST starts at almost $55,000.

But there are other new models for those not interested in performance, with Ford adding a 3.0-liter rear-wheel-drive Platinum model to complement the existing four-wheel-drive variant, thus making it more affordable to experience Explorer luxury and giving another option to those who don't need all-weather traction all the time. Finally, Ford now offers the Explorer Platinum as a hybrid model that starts at a recommended retail price of $53,085. This gives those wanting greater efficiency and luxury in one package a perfect alternative to the models already offered. Orders are open already, with dealers expecting to receive their inventory this summer.