Work has already begun to build it.
After introducing the 14th generation 2021 Ford F-150 pickup truck, the Blue Oval went immediately to work to get its new best-seller into production. Assembly of the new F-150 has just begun, with the truck slated to arrive at dealerships in November 2020. This new F-150 comes with a range of engines, including a new hybrid option, but a fully electric version will join the range in the future.
Ford says the new electric F-150 is currently undergoing tens of thousands of hours of torture testing so it will be ready to handle any commercial or consumer punishment. The company also claims that the electric F-150 will include dual electric motors, delivering more horsepower and torque than any F-150 available today, including the fastest acceleration and the ability to tow heavy trailers. Without an engine under the hood, the electric F-150 will even receive a giant front trunk, expanding its cargo-hauling capabilities.
Ford just invested $700 million into its historic Rouge Complex in Dearborn, Michigan, which will produce the all-electric F-150 that will go on sale in mid-2022. Once complete, the new assembly center will add 300 new jobs supporting the battery assembly for the PowerBoost hybrid and electric F-150 models. Along with investments to the Wayne plant, where the Bronco and Ranger are assembled, Ford plans to invest more than $1.45 billion and add 3,000 jobs in Michigan alone.
"We are proud to once again build and innovate for the future here at the Rouge with the debut of our all-new F-150 and the construction of a modern new manufacturing center to build the first-ever all-electric F-150," said Bill Ford, executive chairman, Ford Motor Company.
He went on to say that "this year's Covid-19 crisis made it clear why it is so important for companies like Ford to help keep our US manufacturing base strong and help our country get back to work."
A new study from Boston Consulting Group (BCG) shows just how impactful the F-150 is for the US economy. Ford produced nearly half of the two million full-size trucks sold in the US back in 2019, and the F-Series alone contributed $50 billion to the country's GDP. By itself, the F-Series generates more revenue than entire companies such as Coca-Cola, McDonald's, Nike, Netflix, and Visa.
To highlight the capabilities and features of the 2021 F-150, Ford just released a new "Built for America" brand campaign, which details Ford's company values, environmental progress, and its tradition of producing American-made vehicles.