While Ford is making waves with the release of its first electric pickup in the form of the F-150 Lightning, it's more traditional products still require attention and one of the most eagerly anticipated is is the new Ford Bronco. While its retro styling is certainly one of the big selling points, what true Bronco fans are looking forward to is taking the SUV off-road, something that we've seen the Bronco excel at. Ford knows that its customers want to experience those epic off-road abilities themselves and has thus introduced something called the Bronco Off-Roadeo, and it looks awesome.

So what is it? Well, it's basically a playground for enthusiasts to learn how to get the most out of the Bronco in a safe environment. Ford says that the Off-Roadeo offers "experiences that will build your confidence, expand your skills, and encourage you to get out into the wild."

Once you've spent the day learning the ins and outs of your Bronco with the help of trained experts, you can spend the rest of the day taking in nature with other outdoorsy activities like rafting, hiking, and mountain biking. And best of all, there are multiple locations to choose from: Texas, Moab, Northeast, and Nevada.

The Off-Roadeo experience is open to buyers of a new 2021 Bronco, Bronco Sport Badlands, or Bronco Sport First Edition, but you don't have to use your own Bronco and you're eligible even if you haven't taken delivery yet. You also don't have to experience the trails alone, as you can bring up to three friends with you. For those who haven't ordered a Bronco, registrations will soon open to the larger public, with pricing to be announced soon.

For those who do have a qualifying Bronco, a refundable deposit plus a $35 reservation fee are all you have to pay, so long as you attend within one calendar year from taking delivery. Looks like there are more reasons than ever to look past a Wrangler and try out a Bronco.