The Blue Oval is taking electrification seriously. Stateside, the Ford Mustang Mach-E is cooking up a sales storm, while the E-Transit and F-150 Lightning are already showing the world that commercial vehicles and electric propulsion can, in fact, go together. Thinking ahead, Jim Farley recently announced the brand's intentions to split its ICE and EV departments. Separating the two, says the CEO, will allow the Ford Model e division to compete with Tesla.

On this front, it shows no signs of slowing down. Ford Europe has now announced it will introduce seven fully electric passengers vehicles and vans by 2024. As seen in the images below, the brand intends to launch a battery-powered Puma, along with a "sport crossover" and "medium-size crossover." While details are scant at the moment, the newcomers could be electrified variants of the Kuga (sold as the Escape in the US) and, perhaps, the Explorer.

Ford says production of the Europe-built medium-sized crossover EV will begin next year, at its Cologne plant in Germany. Set to be revealed later this year, it will reportedly boast a driving range of approximately 310 miles. This will be followed by the smaller electric crossover. The battery-powered Puma will be available from 2024. As the continent's best-selling Ford passenger vehicle, an electrified Puma is sure to strengthen sales.

Additionally, four commercial EVs will also come to market. The Transit range will grow to include four electric models, with the Transit Custom one-ton van and Tourneo Custom multi-purpose vehicle arriving in 2023 and next-generation Transit Courier van and Tourneo Courier multi-purpose vehicle the year after. In the US, the E-Transit has begun making its way to customers across the country.

"These new Ford electric vehicles signal what is nothing less than the total transformation of our brand in Europe - a new generation of zero-emission vehicles, optimized for a connected world, offering our customers truly outstanding user experiences," said Stuart Rowley, head of Ford of Europe.

The announcement of the new electric crossovers heralds big changes for Ford in Europe. The Cologne Electrification Centre will see EV production increase to 1.2 million vehicles over a six-year timeframe. The brand will make a $2 billion investment, which includes a battery assembly facility, scheduled to begin operating in 2024. With its growing range of EV models, the Dearborn-based company expects sales of battery-powered vehicles to surpass the 600,000 mark in 2026.

Investors in the brand's European arm will be pleased to know the brand has once again stated that it intends on delivering a 6% EBIT (earnings before interest and tax) margin in 2023. Globally, Ford plans to sell over 2 million EVs by 2026 and deliver a company-adjusted EBIT margin of 10%. "Our march toward an all-electric future is an absolute necessity for Ford to meet the mobility needs of customers across a transforming Europe," added Rowley.