Industry News

Ford Stays N’SYNC and Drops Price by $100

American automaker Ford has announced plans to reduce their SYNC system by $100 and to make it available on all base trim models.

In an attempt to make their hands-free, voice-activated connectivity system more practical for customers, Ford has announced they are reducing the price of SYNC by $100. Instead of the current price tag of $395, customers will now pay $295 for the SYNC system. They will also be expanding the system's availability by offering it as an option on base trim level models for the first time. Ford will introduce the new SYNC pricing and choice strategy throughout the entire North American Ford vehicle line-up.

The Ford SYNC system has so far been installed in over 3 million units since its arrival back in 2007. The SYNC package includes such features as a hands-free voice-activated calling via a Bluetooth-connected cellular phone with the voice-activated control of a USB-connected digital music player, Vehicle Health Report and a 911 Assist. In addition to the reduced cost for the voice-activated system, SYNC will soon be available on all trims of the 2012 Explorer and Edge and will be followed shortly by the 2013 Focus, Taurus, Escape and Flex.

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