It simply cannot meet demand.
As Ford rapidly electrifies its range of cars and trucks, people are snapping them up faster than the company can produce them. Couple this with ongoing production delays and global parts shortages and logistical delays and you're looking at massive waiting lists for cars such as the Ford Mustang Mach-E and the upcoming Ford F-150 Lightning. Back in February, Ford halted orders for the Premium and California Route 1 trims, and the ripple effect caused by supply chain issues has resulted in a sales drop of Mach-E cars, compared to last year. Thankfully Ford is seeing improvements as more people place their orders. In fact, It has improved so much that you can no longer order a 2022 Ford Mustang Mach-E in any trim.
Jump on the Ford website, and head over to the Mustang Mach-E and you'll be met with the following message: "Due to high demand, the current model year is no longer available for retail order. Limited inventory may be available at selected dealers. Contact your dealer for more information."
In March, Ford sold 2,363 units of the Mach-E, a drop of 10.4 percent over last year, but EV sales year-to-date expanded by 37.9 percent. This means that Ford has been building EVs at an increasing rate, but due to delays, these vehicles didn't sell before the end of the first quarter, and haven't been reflected on datasheets yet. Massive demand for the Mach-E has made Ford cut certain discounts on its popular EV, and double its battery supply by 2023.
The massive drive for increased battery supply will allow Ford to build up to 200,000 Mach-E vehicles per year at its Ford Cuautitlan Assembly Plant in Mexico by 2023. This increase in production capacity couldn't come at a better time: Ford is currently sitting with a conquest rate of 51 percent, which means it is turning tons of EV buyers away from brands like Volvo, Mercedes-Benz and, importantly, Tesla. Despite this rather significant setback, we expect Ford, and the Mustang Mach-E to bounce back sooner rather than later and bigger than ever before.