Ford Taking Advanced Driving Tech To The Next Level

Technology / 1 Comment

A newly expanded partnership with MobilEye makes it possible.

Ford has just announced it's made a deal with Mobileye, a subsidiary of Intel and one of the industry's leading developers of driving sensing technologies, to expand their already existing partnership. The new agreement will see Mobileye's "EyeQ" camera-based collision warning technology and vision-processing software support Ford's Co-Pilot360 system, which includes Lane-Keeping System, Auto High-Beam Headlamps, Pre-Collision Assist with Automatic Emergency Braking and Intelligent Adaptive Cruise Control.

The first vehicles to feature this will be the all-new 2021 Ford F-150 and Mustang Mach-E. Additional models will be announced at a later date. Financial terms of the deal were not made available, though Mobileye's logo will be shown front and center as it'll be included in Ford's SYNC system display.

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In other words, owners will be made aware of Ford's tech partner. Ford also says it's examining the possibility of using Mobileye's Roadbook system in future vehicles. Roadbook is a technology that collects crowd-sourced data from vehicle cameras already on the road in order to create a high-definition map that can be used for self-driving vehicles and/or advanced driver-assist systems such as Active Driver Assist, which was revealed last month.

Active Driver Assist is essentially Ford's answer to GM's Super Cruise. It allows owners to take their hands off the steering wheel but is not a full self-driving system. It's expected to be available in Ford vehicles in the third quarter of next year.

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"By customizing Mobileye's excellent software and sensing technology, Ford's great driver-assist features will continue to evolve and provide customers with confidence on the road throughout the life of their vehicles," said Lisa Drake, Ford's North American chief operating officer.

Working with technology partners is nothing new for Ford. Doing so allows it to save money by not having to develop these technologies on its own, but rather by specialists with years of experience. The new Ford-Mobileye deal is different than previous ones because this is the first time the Blue Oval will be using the latter's technology for the entire lifecycle of new vehicles.

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the luxury interior in the 2021 Ford Raptor F150

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