We can hardly stand the wait anymore.
Constituting just the latest in a long line of teasers, Ford has yet again flaunted its forthcoming rugged Jeep Wrangler-fighter, the 2021 Ford Bronco, in a series of images posted to the official Ford Bronco Instagram account. Without giving too much away, the photos show off scant portions of the left and right sides of the SUV, viewed from the front, with a black-and-white photo of a vintage Bronco's grille wedged in-between.
The message, we take it, is that Ford's 2021 Bronco will be a true return-to-form - a bona fide adventure-ready SUV, rather than a watered-down facsimile more at home on city streets than dusty trails.
That squares with what Ford has said of the 2021 Bronco in the past - that it would help the Dearborn-based automaker "reclaim [its] rightful place as the off-road vehicle leader," in the words of Jim Farley, Ford's President of Global Markets.
To do that, the 2021 Ford Bronco 4x4 is expected to get a solid rear axle, beefy external-reservoir dampers, and plenty of torque and power from a range of turbocharged EcoBoost engine options. It's also rumored that the off-roadable SUV will offer a six-speed manual transmission with a crawler gear. Oh, happy days.
We're in the home stretch leading up to the 2021 Ford Bronco's official reveal; Ford had announced July 9 as the reveal date, but decided to push the debut back to July 13 after being alerted that the original date was O.J. Simpson's birthday. If you don't see the problem with that, look it up.
The Bronco is an integral part of Ford's broader US product strategy, which will see it exiting the "traditional sedan" segment altogether in the US market to focus almost entirely on trucks, SUVs, and crossovers. Not only are those vehicles generally higher-margin products - they also happen to be hot-selling.
As for when the Bronco will go on sale, deliveries are reported to begin in April 2021.