Only one front-end design will be offered.
With the global pandemic pulling at the purse strings of the car-buying market, it is good to hear that some companies are still performing better than expected. In 2020 Ford announced growth in its sales figures in the Chinese market, which is almost unheard of during these times, but the manufacturer pulled it off, and just in time for the launch of the Mustang Mach-E. We've recently covered the increase in performance on the GT model, and we're pleased with the news that it can travel for up to 300 miles on a single charge, and now comes some more Mach-E entertainment: the Chinese market is getting this car with a single front-end design.
Seeing as the Mach-E will be playing such a massive role in Ford's global sales strategy, this move clearly comes as a result of some thorough research, and not to cut some costs. As long as the customer is happy...
The Mustang Mach-E is a pretty big deal for Ford: not only is the first time the Mustang moniker will be used on an electric vehicle, but it is Ford's first new global electric vehicle after the abomination that was the Focus Electric first reared its head. To make sure that the new car goes down well in China, the world's largest EV market, Ford has decided to make some changes to suit local tastes.
The changes take place at the front, where Ford will offer the Mach-E exclusively with the GT bumper and grille. The US and European markets will get to select from various designs including the aero-friendly California Route 1 and the grille-less look of the Mach-E Select.
According to Ford, research has shown that Chinese buyers prefer the look of the Mach-E GT. Despite losing out on exterior appearance options, the Chinese Mustang Mach-E will still be offered with the same powertrain and battery options, with power outputs ranging between 266 horsepower, all the way up to 480 hp. The Mach-E is expected to go on sale by New Year's Eve, with the rest of the world soon to follow.