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Ford To Put $5 Billion Into Saving Lincoln

Carmaker will hopefully realize it isn't just old people who buy luxury cars.

Despite some real efforts being made to break out of it, Lincoln is the last place in the mainstream automotive world where you can find malaise-era thinking and an entire brand still given over primarily to selling cars to retirees. So Ford is looking to double sales by 2020, and they will be giving the luxury marque a shot of $5 billion in order to do it. First up will be a redesign of the MKX, which we can expect to see sometime in the spring.

After that, there will be a new full-sized sedan and an aluminum-bodied Navigator, set for 2017, followed in 2019 by several new models sharing an upcoming platform designated as D6. The first of these will be replacements for the MKZ and MKT, available in front- and all-wheel-drive. The D6 will apparently be a big deal, being flexible enough in application, and the models sharing it won't be the kind of obvious badge engineering that put Lincoln in this position in the first place. With that kind of money, it should certainly be able to put something together that's genuinely competitive.

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