If you're lusting after a Bronco, you'll have to be quick.
Ford has confirmed to CarBuzz that order banks for the 2023 Bronco will begin later this month. "Bronco retail ordering at Ford dealers will reopen again on March 27," a Ford spokesman told us. It will be open for just 24 hours.
Ford Authority first reported that buyers could once again place orders on that date, but additional clarification was necessary, and now we have it. Interested buyers should be aware that it's possible Ford may not provide price protection or '24 model-year transition offers if any of the '23 units are not built prior to the model-year changeover, which typically happens over the summer or early fall.
Production has clearly gotten back on track, and it appears Ford will accept orders from new customers rather than fulfilling an order backlog. The Bronco has been immensely popular even before the first examples rolled off the assembly line in Wayne, Michigan. Unfortunately, this was getting underway just when the coronavirus pandemic struck the world.
Lockdowns and supply chain issues prevented automakers from maintaining regular production goals, but Bronco demand continued to surge. It has yet to quiet down. In January, we reported that the Blue Oval was offering customers who placed 2023 Bronco orders $2,500 towards the purchase of another Ford vehicle instead of the retro-styled off-road SUV. We don't know how many customers took Ford up on its offer.
It's also important to bear in mind that just because order banks are opening again in just a few days does not mean every Bronco trim will be available. We were not able to clarify with Ford on this matter, but the original report claims that the Base and Everglades models will not be offered, along with the seven-speed manual transmission and 17-inch black high-gloss painted Badlands wheels, a $995 option.
Based on what we know, orders will be accepted for the Big Bend, Black Diamond, Outer Banks, Badlands, Wildtrak, and Heritage Edition trims. What about the Bronco Raptor and Heritage Limited? Both will reportedly remain available solely through a separate ordering process.
Last October, we confirmed with Ford that both two- and four-door Heritage Edition Bronco orders will only be done in this way, meaning you can't walk into a dealership and directly place an order for one. Only 3,932 examples of these wicked cool two-tone SUVs are being built - an even split between two- and four-doors - and dealers will receive at least one unit each. They can sell them to anyone and there will undoubtedly be hefty markups.
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