The four models pay tribute to the original 1966 Bronco.
2021 marked the return of an absolute legend for Ford. As far as off-roaders go, the Bronco is one of the most celebrated and loved in the USA, with a history that stretches back nearly sixty years. New for 2023, Ford has revealed four new Heritage models, designed to hark back to the '66 original while providing the capability of a modern-day SUV.
Four special variants, two of which are limited editions, will be made available for the new model year. The Heritage Edition will be offered across the range (Bronco two-door, four-door, and Bronco Sport). Heritage Limited Edition models will be kept exclusive, with Ford limiting production to 1,966 per body style.
Already a triumph of retro design, the 2023 Bronco wears the nostalgic livery rather well. The Heritage Edition wears two-tone paintwork, with the primary color highlighted by Oxford White. These accents are extended to the modular hardtop and can also be found on the grille, itself the recipient of sporty red-painted Ford lettering.
The 17-inch wheels have been finished in Oxford White as well, and team well with the pinstripe found on the side of the vehicle. The front fender also boasts the Bronco motif, painted in a retro font. But Ford hasn't just splashed some color on the Bronco and called it day.
Look closely and you'll see the standard powder-coated bumper (with fog lights and recovery points), along with revised fenders. The Sasquatch-width fender flares hark back to the older models with their squared-off wheel arches and lend the new model a more aggressive look. Five color choices will be made available in due course.
Inside, you'll find all sorts of fun touches. The plaid-trimmed seats look great, and Ford has also included several exclusive touches, such as an Oxford White-painted instrument panel, unique floor liners, and model-specific badging. The engine and gearbox remain unchanged.
Under the hood of the Heritage Edition, you'll find the 2.3-liter EcoBoost engine with 300 horsepower. It's available with either a seven-speed manual or a 10-speed auto 'box. Heritage Edition models are based on the Big Bend series and receive the same amenities and luxuries.
If you want more power and enhanced spec, the Heritage Limited Edition is the one to opt for. Based on the Badlands series, the one-of-1,966 Bronco receives the more powerful 2.7-liter V6 engine as standard. Design-wise, it gains the Oxford White trimmings but sets itself apart with unique wheels. These 17-inch rims are finished in black and feature the classic "dog dish" centers.
Aside from enhanced specification, the Heritage Limited Edition also receives leather/plaid seating with race red stitching and model-specific badging. "We're paying respect to Bronco's roots with nods to some of the signature design cues from the first generation vehicle, while continuing the Bronco brand with more special editions that our customers want," said Ford's Mark Grueber.
But it's not just the bigger Broncos that have received the special treatment. The compact Sport models are also in on the fun and are both available in Heritage Edition and Heritage Limited Edition guides. Again, you'll find Oxford White accents on the two models and red badging on the grille. Both variants receive 17-inch alloy wheels finished in the accent color, and body stripes.
The lesser Heritage Edition gains motivation from a 1.5-liter EcoBoost engine with 181 hp and 190 lb-ft of torque. The Limited Edition boasts the more powerful 2.0-liter engine with 250 hp and 277 lb-ft. Both receive Ford's H.O.S.S system with increased ride height and enhanced off-road ability.
The Sport Heritage Edition is available in seven paint choices, while the Heritage Limited Edition is limited to just three shades.
The Bronco Sport Heritage Limited Edition also receives larger 29-inch off-road tires, metal badging on the front doors, leather interior trim, and special center console badging. The regular Heritage model still has a tasteful interior, though. There's Navy-colored trim with plaid seats and a unique microfiber center console, among other things.
In terms of pricing, the Bronco Sport Heritage is the cheapest model, with a starting price of $34,245. The more exclusive Limited Edition model comes in at $44,655, making it more expensive than the Bronco Heritage, which starts from $44,305. The most expensive model, however, is the Bronco Heritage Limited, with an MSRP of $66,895.
Both variants of the Bronco Sport are available to order now, but the Bronco two- and four-door models will prove harder to get your hands on. Ford says it will go on sale later this year, and initial orders will be prioritized. Orders will open to everyone from next year - regardless of reservation status - says Ford.
We don't expect this to be the last of the new models. Recently, it was found that a new Oates trim will join the lineup this year.