The winning concept will be built exclusively by women and showcased at SEMA 2012.
The SEMA Mustang Build Powered by Women project is a collaboration between Ford and SEMA for the start-to-finish customization of a 2013 Mustang GT undertaken by women. Ford has unveiled the three design concept proposals and is now inviting viewers to vote for their favorite design by heading to the HotRod's website. The design proposals listed are called the High Gear, Chromatic, and Fast Metal.
The first two were penned by Jennifer Seely of Ford Motor Company, and the last by Theresa Contreras from L&G Enterprises. The High Gear Mustang was inspired by "jewelry, couture clothing and architecture," and features a grey exterior with bronze accents. The Fast Metal Mustang has a two-tone paintjob, mesh grille and unique alloys. And the Chromatic Mustang is influenced by street art and pop culture reflected in an attention-grabbing design with chrome body, cyan wheels and full-length body stripes.
The winning design will be built by women and turned into a concept for the 2012 SEMA Motor Show, before being auctioned off on eBay to raise money for the SEMA Memorial Scholarship Fund.