Ford Wants More Sub-Brands Beyond Mustang And Bronco

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What could come next?

The Ford Bronco has yet to hit the road due to unfortunate production delays, but that's not the case with the Bronco Sport. Though it shares part of its name and styling with its big brother, the AWD-only Bronco Sport rides on the Escape crossover's platform. Compared side by side, the Bronco Sport and Escape look nothing alike despite their common underpinnings.

And so far, the Bronco Sport is a smashing success as dealers desperately wait for more deliveries. The creation of the Bronco sub-brand is clearly working. The Ford Mustang Mach-E is another example of expanding an iconic nameplate done right. But don't think the Blue Oval plans to stop there with sub-brands.

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Speaking to Motor Trend, Ford CEO Jim Farley confirmed more spin-off models are in various planning stages. "I made it very clear when we rolled out the plan that we're going to create new passion brands too," he said.

Taking advantage of popular nameplates not only immediately attracts greater customer interest but also saves significant marketing sums. Building a new nameplate from scratch is a pricey and timely affair. Opting for a legacy name provides instant recognition. Combine that with appropriate styling and you've got a winning combination. That being said, which vehicle could be next to receive its own sub-brand? Look no further than the forever popular F-150.

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Most Outrageous New Car Markups In Recent History
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Currently clumped in with the greater F-Series lineup that includes the F-250, F-350, and F-450 heavy-duty trucks, the F-150 is the brightest star and has been for years. In many ways, it's already become its own sub-brand. Next year, an all-electric variant will arrive that will expand its appeal even further. No decisions have been just yet but Ford is reportedly considering a variety of options to change the F-150 status quo.

What about the Raptor?

A Raptor sub-brand is another very real possibility. If it were to happen it'll be a few more years; the next-generation Ranger is due for a Raptor variant (finally!) and Ford might prefer to wait until both the F-150 and Ranger-based Raptors can be sold together.

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Source Credits: Motor Trend

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