Ford Won't Reveal Specs Of New Cars To Customers

Industry News / Comments

Both physically and digitally.

Some brands like to keep certain specs and figures a secret - just look at Tesla. But what about a manufacturer that doesn't offer any at all? Ford has recently announced that it would be decommissioning its Brochure Program for cars, trucks, and SUVs after the second quarter of 2022, and if you think it's because Ford is going green, you're wrong; it's stopping its digital brochure service too. Ford and Lincoln dealers received a letter last week stating that "due to the microchip shortage and related budget constraints, the Ford Brochure Program will be discontinued after Q2 2022. Both digital and printed brochures will no longer be available after June 30th."

2021-2022 Ford Bronco Front Angle View CarBuzz
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This move seemingly comes out of nowhere, but it's a long time coming, as the global chip shortage and other supply shortfalls continue to hamper global vehicle production. Ford has been hit hard by the ongoing shortages, with popular models such as the Ford Bronco suffering from certain feature shortages throughout the year. The company has been selling cars without key features for nearly two years, and it has progressed to the point where cash cows like the Ford Mustang are facing production stoppages. Ending Brochures will force customers to the Ford website where the company has more control over what it can offer potential customers. As we've seen in the past, Ford, as with many other manufacturers, will sometimes remove or add features to websites as they become available. This trend is not great for customers who've already put their orders in but get stuck on long waiting lists.

2021-2022 Ford Bronco Gearbox Controls CarBuzz
2021-2022 Ford Bronco Infotainment System CarBuzz
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2021-2022 Ford Bronco 4WD Selector Knob CarBuzz
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Recent Ford Maverick production backlogs are forcing Ford to offer 2023 model year vehicles to those who put in orders for 2022 vehicles, and certain 2022 Expeditions are no longer available with Active Park Assist. The fact that you can order a vehicle, get excited about it, and then be told a few months down the line that you aren't getting the car you wanted is a customer relations manager's worst nightmare. Ford is offering credit on features that don't make it on the car, but still, disappointing customers can't feel all that great. All we know is that we'll miss paging through Ford brochures, memorizing nerdy options codes, and building dream cars in our mind's eye.

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Source Credits: Cars Direct

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2021-2022 Ford Bronco Sunroof
2021-2022 Ford Bronco Gearbox Controls
2021-2022 Ford Bronco Infotainment System
2021-2022 Ford Bronco Dashboard
2021-2022 Ford Bronco 4WD Selector Knob
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