Ford's Best-Looking Crossover Destroys Hatchbacks

Industry News / Comments

Sorry, there's still no chance it'll be sold here.

There's definitely no shortage of Ford SUVs and crossovers in North America. If you're a city dweller, there's the Ford EcoSport. Outdoor enthusiast? Bronco or Bronco Sport. Got a family to haul around and Costco runs to do in between? Look no further than the Explorer or Edge. The Blue Oval has got you covered. But there's still one Ford crossover we desperately want but can't have, the Puma.

Its slick and sporty styling made it the ideal candidate to undergo the Ford Performance treatment, resulting in the six-speed manual-equipped 197-horsepower Puma ST. This subcompact crossover was designed specifically for Europe and has been on sale since late 2019. Even Ford CEO Jim Farley is a huge fan. But unfortunately, it doesn't appear to be heading our way.

Ford
Ford
Ford

What it is doing, meanwhile, is literally smashing sales of the Ford Fiesta and Focus, both of which have been dropped in the US. Automotive News Europe reports that the Puma was Ford's best-selling vehicle in all of Europe for the first half of this year, with a total of 83,226 units sold. The Romanian-built Puma begins at around $30,000 while the Fiesta's base price is nearly half that.

But affordability may no longer be enough to justify the Fiesta or even the larger Focus. Sales for both were down in the first half of the year, the Fiesta by 9.4 percent and the Focus by a very troubling 40 percent. The fact of the matter is, like Americans, Europeans desire crossovers and they're willing to pay a premium for them.

Ford
Ford
Ford
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Ford is definitely taking note of the Fiesta and Focus sales drops in Europe because dealerships there are seeing replenished inventories. A year prior, the pandemic was sweeping across the unvaccinated continent and lockdowns were required. Even with supplies getting back to normal, those hatchbacks are suffering at the Puma's expense. Does this mean both are checking out soon? Not necessarily, but if this trend continues it's doubtful Ford will green light successors when the time comes.

Also worth noting is that Ford of Europe will soon have a brand new compact, all-electric crossover with Mustang Mach-E-inspired styling. The dynamic duo of this unnamed model and the Puma could spell doom for the two hatchbacks.

Ford
Ford
Ford
Source Credits: Automotive News Europe

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