The Bronco's customization options seem endless.
The automotive industry took an extra hard hit due to the COVID-19 crisis, with multiple major events being canceled and the production of numerous models grinding to a halt. Human ingenuity is a hard thing to stop, however, and major events such as the SEMA show went fully digital for this year's edition. Despite the lack of physical crowds, manufacturers still took advantage, and Ford was one of the stand-out brands. The auto manufacturer revealed a number of special new concept cars and factory bolt-on parts for cars such as the Ford Ranger, F-150, and the new Bronco and Bronco Sport. The insane Mustang Mach-E 1400 also featured.
The first and probably most eye-catching car on display was the Ford Bronco Badlands Sasquatch Two-Door Concept. This car showcases the Bronco's ability to go from daily driver to hardcore off-road machine. Broad front and rear fenders are quickly fixed or removed from the Sasquatch. The car also features a lift kit and 17-inch wheels wrapped in Nitto Trail Grappler mud-terrain tires. In the front, there's a Warn Industries Xenon 10S winch and the doors have been removed for quick ingress and egress. Under the hood lies Ford's 2.7-liter V6 engine producing 310 horsepower and 400 lb-ft of torque.
The next car up is the Ford F-150 Limited Hybrid SuperCrew concept by BDS Suspension. This modified F-150 features a serious lift and beefier tires. Ford calls this vehicle a "foreman's truck" due to its ability to deliver power on-site thanks to the Pro Power Onboard generator. When work is over, the Limited Hybrid can be used as the perfect camping and outdoor vehicle, making it the perfect dual-purpose lifestyle machine.
The smaller Ford Ranger also received some love in the form of the XLT Tremor SuperCrew. The truck showcases the best from Ford's catalog of factory accessories and Ford Performance Parts and is aimed at the off-roading and adventure community. The Tremor SuperCrew features handy parts such as off-road LED lighting, a bed rack, touch side steps, and the obligatory engine snorkel. It's also kitted out with a mountain bike rack and can carry kayaks and camping gear.
Finally, we get to the MAD Bronco Sport Badlands overlander concept. Co-developed by MAD Industries, the same group responsible for crazy concepts ranging from the Mustang to the F-350, this Bronco Sport has been tweaked for extended overlanding trips and features grippy all-terrain tires, a handy roof rack, and other parts to make it a true conqueror of the outdoors. It is clear that Ford is making a big push to appease its SUV and truck fanbase, and taking an aftermarket approach to modifying its own cars should prove to be a winning concept.