This isn't the first time Jim Farley has blasted Elon Musk.
Not only is the race for EV supremacy in full swing, but multiple car manufacturers are in a battle to build the world's first truly self-driving vehicle. Tesla has been hard at work developing this tech, but its beta version has been met with some controversy after more accidents in recent months involving its entry-level Model 3. Ford, which is also hard at work developing its own self-driving tech called BlueCruise, has been a thorn in Tesla's side, and the two companies have now come to digital blows as Ford CEO Jim Farley took to Twitter to show fans and followers that instead of making its customer's test beta versions of its self-driving tech as Tesla is currently doing, Ford will be placing that risk upon its own shoulders.
In a tweet clearly aimed at Tesla, Farley posted a short video of Ford's BlueCruise technology with the caption "BlueCruise! We tested it in the real world, so our customers don't have to." This tweet was in response to Tesla's Beta version of its self-driving technology that was released to a select number of Tesla customers for testing out in the real world. This move by Tesla drew the scorn of the media as it was seen as placing innocent people at risk. The concern turned out to be warranted when some Tesla customers failed to pay attention to the road, leading to accidents whilst testing the self-driving tech.
Tesla CEO Elon Musk has defended his company's tech, and a recent Tweet said that it was "Almost ready with FSD Beta V9.0. Step change improvement is massive, especially for weird corner cases & bad weather. Pure vision, no radar." Countries such as Germany have banned Tesla from using the self-driving term, as it still overestimates the capabilities of the technology, and the NHTSA has been keeping a close eye on the company after the latest bout of accidents. Ford plans on releasing its BlueCruise tech later this year on the 2021 Ford F-150 and 2021 Mustang Mach-E and is confident that after nearly half a million miles of testing, it will outperform the system offered by Tesla.