Ford's Latest Trademark Raises Some Cool Questions

Trucks / 3 Comments

Love off-roading? Keep reading.

With the discontinuation of the Ford Fiesta, Focus, and Fusion in the US, the Blue Oval has committed itself to a somewhat non-traditional path. Its main Japanese rivals are still very much in the traditional sedan business while Ford is re-focusing its efforts on trucks, SUVs, crossovers, Mustangs, and, of course, electric vehicles. The 2021 Ford Mustang Mach-E is only the start. But the company also makes a ton of money with trucks and the like, hence the upcoming reborn Ford Bronco. And when there are new models there are going to be more variants. Think of the relationship between the F-150 and the F-150 Raptor.

And now we've learned Ford could once again be exploring yet another potential off-road variant. Thanks to the crew at the New F150 Forum, it's been uncovered that Ford has filed a new trademark application for the name "Wolftrak." For which vehicle?

Front Angle View Ford
Rear Angle View Ford

A fair assumption it's for the upcoming 14-generation Ford F-150. In Europe, there's the Ranger Wildtrak edition which has yet to come to the US. Chances are it won't but since the F-150 has been the best-selling vehicle in America for years, the F-150 Wolftrak is a very likely possibility. Question is, what kind of variant is this?

The Ranger Wildtrak is a sport-luxury model that blends both off-road capabilities with general on-road comfort. The overseas Ranger XLT, by contrast, places more of an emphasis on comfort. So could a theoretical F-150 Wolftrak slot somewhere between the F-150 XLT and Raptor? It would make sense. But again, we can only theorize for now.


What we can confirm is that this trademark application is for use with "Motor vehicles, namely, automobiles, pick-up trucks, electric vehicles, sport-utility vehicles, off-road vehicles, and their structural parts." It's also possible the Wolftrak name could also be applied to a new Bronco variant but, again, it's still too early to know for sure. Another interesting possibility is the Wolftrak moniker being attached to the upcoming F-150 EV or plug-in hybrid.

In any case, Ford's commitment to trucks, SUVs, and off-roading, in general, is guaranteed.

2018 Ford F-150 SuperCab Front View Ford
2018 Ford F-150 SuperCab Driving Action Ford
Front Three-Quarter Right Side View Ford
Rear Three-Quarter Right Side View Ford
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2018 Ford F-150 SuperCab Driving Action
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