Thanks to the strong sales of the G70.
From the mid-year sales reports and its hot new G70 sedan, it was clear that Genesis was going to have a good 2019. The G70 arrived late in 2018 and only sold 408 units but 2019 was a completely different story with 12 full months of sales. Genesis managed to sell 11,901 units of the G70 in 2019, making it the company's best-seller by far (outselling the G80 and G90 combined).
Speaking of the G80 and G90, both sold relatively well. The G80 sold 7,094 units (compared to 7,662 in 2018) and the G90 sold 2,238 units (compared to 2,240 in 2018) despite its facelifted model not being on sale yet in the US. In total, the Genesis brand moved 21,233 units in 2019, more than doubling its total of 10,311 vehicles from 2018 (an increase of 106 percent).
"Thanks to a concerted effort to build brand awareness and a strong product push, Genesis achieved its best sales year since inception," said Mark Del Rosso, Chief Executive Officer, Genesis Motor North America. "We're very excited for the coming years ahead of us as we'll elevate our position through introducing new products into new segments for our customers and strengthen the core values of the Genesis brand."
Genesis will increase its model lineup to six vehicles by 2021 with the addition of an electric vehicle and two SUVs. The company recently showed off its first SUV, the GV80, which will be followed by a smaller model called the GV70.
If Genesis was able to double its sales with the introduction of the G70, just think of what it will be able to do when the SUVs arrive. We've seen this happen with luxury automakers like Jaguar when its first SUV model, the F-Pace, quickly outsold the rest of the lineup combined. We expect the GV80 to be similarly successful and help Genesis continue its upward sales trajectory.