You can't drive a Ferrari 296 GTB in real life yet, but you can in Fortnite.
Customer deliveries for the new Ferrari 296 GTB aren't scheduled to begin until early next year, but you can already take the hybrid supercar for a virtual spin in a popular video game. Surprisingly, the Ferrari 296 GTB is not making its debut in a driving simulator like Gran Turismo or Forza Motorsport.
Instead, Ferrari's McLaren Artura rival has arrived in Fortnite, a third-person battle royale game not normally associated with cars. Available as part of the latest game update, Fortnite players can drive the 296 GTB in several Ferrari-themed challenges including time trials, top speed runs and driving through a storm.
Cars were added to Fortnite last year, but this is the first time a licensed car has featured in the popular battle royale game. Making the Ferrari 296 GTB driveable in Fortnite before Forza may seem like a strange decision, but the battle royale game is incredibly popular and played by millions of fans every day. We'd love to know how much Ferrari paid for this product placement deal.
Ferrari is clearly hoping that allowing Fortnite players to drive its latest supercar will inspire future generations of Ferrari fans and customers, even if the average player can't afford a 296 GTB.
We can't vouch on how the 296 GTB handles in the game, but the in-game car is accurately modeled. This makes sense because Ferrari's online configurator use the Unreal Engine platform, which also powers Fortnite. Never a brand to shy away from a merchandising opportunity, Ferrari-branded outfits are also available to buy for your character.
In real life, the Ferrari 296 GTB is powered by an electrified 3.0-liter twin-turbo V6 that produces 818 hp and 546 lb-ft of torque, enabling the hybrid supercar to accelerate from 0-60 mph in 2.9 seconds and top out at over 205 mph. Pricing starts at $321,400 before adding options.